That is, white America needed to hear more about the actual conditions and feelings of African-Americans in the U.S. Only when events are associated with concern of the “white public” do they become newsworthy. Amusing ourselves to death: Public discourse in the. Most media companies aim to make profits by attracting advertising, and advertisers are attracted to a specific type of media by the number of readers and viewers. Marxists argue that the outcome of ruling-class ideology is that the poor fail to see the real cause of their poverty-the exploitative and deeply unequal organisation of the capitalist system that benefits the few at the expense of the many. Just as Postman says in Amusing Ourselves to Death, “The written word endures, the spoken word disappears.” With written publications circulated in mass production, the country became more unified than it had ever imagined. Pluralists stress the professionalism of journalists and editors, arguing that editors would never allow owners to compromise their independence. However once you hear stories where what was said or shown was false that you start to realise how news producers can break that trust we have built with them to exploit others. Curran suggests that there has been a similar concentration of ownership in the British newspaper industry since the early 20th century. Gender and gender roles have played a very significant part in how our world functions and works together since the beginning of time. This resulted in one-sided, rather than balanced, reporting of the conflict as journalists formed personal attachments with the soldiers with whom they were living. Ronald Takaki states in his book A Different Mirror (concerning Jefferson’s interracial relationship) “The seeming scandal could not be contained. Reclaim the media: UK Coalition for media pluralism, has organised a public meeting on Monday 28 April, at the House of Commons, with speakers Tom Watson MP, Caroline Lucas MP, John McDonnell MP and Michelle Stanistreet. Trade union leaders and their members are just one of the groups that are routinely treated as outsiders, ripe for caricature rather than fair reporting. For example, the media are happy to talk about the size and shape of a female singer's bottom, but don't often discuss the massive inequalities that exist in society. The differences in gender and the different roles in which each gender plays is significant in how the world perceives and treats one another. Miliband takes a manipulative or instrumentalist approach to the ownership and control of the media. The motive of these professionals is to make profit rather than to make political or ideological points although hegemonic Marxists point out that this means that media content is rarely critical of a status quo that benefits the powerful. Access to satellite, cable and digital television in the UK is generally controlled by three companies- Sky plc (39 per cent of Sky's shares are owned by Rupert Murdoch's News Corp), Virgin Media and BT Total Broadband. Politicians of all parties paid homage at the court of Rupert Murdoch - understandable when his newspapers made up 37 per cent of the newspaper market and whose boast was that they could deliver election results. Change ), You are commenting using your Google account. ( Log Out / Create a free website or blog at WordPress.com. So, despite the proliferation of websites and social media, power and influence is still concentrated in the hands of the few - super-rich billionaires, multinational corporations and governments. While these photographs made them appear unhappy, the fact of the matter was that these women felt the exact opposite.